Business crosses borders.
Trust crosses cultures.
Jihane has lived between these two worlds. Today, she prepares leaders and organizations to operate between Brazil and the Middle East with cultural insight, presence and protocol.
The differences that are rarely spoken — and always noticed.
Understanding these codes is what turns a first meeting into a relationship of trust.
Formality
When the approach is personal and when it is institutional.
Hospitality
The role of hospitality in building trust.
Hierarchy
Who speaks, who decides and in what order.
Communication
What is said, what is suggested and what remains implicit.
Attire
Appropriate dress codes for each setting and occasion.
Conduct
Gestures, timing and posture in meetings and receptions.
Professional relationships
The time of the relationship comes before the time of the deal.
For those who need to operate
between both markets.
- Brazilian companies entering the Middle East
- Executives in international meetings or missions
- Middle Eastern leaders engaging with Brazil
- Brands entering multicultural contexts
- Executives relocating abroad
- Organizations preparing international teams
Five areas of preparation.
Individual or team programs, tailored to the stage of each project.
- 01
Cultural Briefing
Preparation before the trip, meeting or event.
- 02
Executive Readiness
Presence, attire, conduct and communication.
- 03
Business Etiquette
Professional and social protocol.
- 04
Cross-Cultural Communication
How messages and behaviors may be interpreted.
- 05
Market Cultural Orientation
Cultural insight applied to the business context.
Preparation for every interaction.
- 01Greater preparedness
- 02Less cultural noise
- 03A sharper reading of the room
- 04Greater coherence
- 05More confidence in every interaction
- 06Presence suited to the context
- 07More conscious communication