A career built across cultures.
From Lebanon to Saudi Arabia and Brazil, Jihane has built her career across communication, public relations, fashion, image and multicultural contexts.
Three countries.
One cultural lens.
Each chapter added a layer to the perspective that now guides her work with leaders and organizations.
- 01
Lebanon
Origins, early education and cultural identity.
Born in Beirut, Jihane built her cultural foundation there and began her studies in Law and Political Science.
- 02
Saudi Arabia
Public relations, media, fashion and communication.
Raised largely in Saudi Arabia, she built her professional career in public relations, media and fashion, working closely with the business community and international audiences.
- 03
Brazil
Image advisory, strategy and executive presence.
In Brazil, she consolidated her work in image consulting, personal branding and executive presence, bringing distinct cultural perspectives to the service of leaders and organizations.
Communication, media and relations in international contexts.
A selection of the institutions and publications that shaped her career.
Saudi German Hospital
Public Relations
Saudi Arabia · 2005–2012
Sayidaty Magazine
Editorial contributor
Media · 2004–2010
Laha Magazine
Content & media
Media
Quintessentially
Newsletter Editor and Supplier Relations Manager
Middle East and North Africa · 2011–2012
Niche Arabia
Fashion Editor
Media · 2012–2013
AICI Global Magazine
Beauty Editor
AICI member since 2022
Academic, linguistic
and editorial background.
Education
Arab Open University
Academic studies
Law and Political Science
Studies in Lebanon
Personal Styling and Image Consulting
Complementary training
Languages
Arabic
English
French
Portuguese
Affiliations and publications
AICI
Member since 2022
AICI Global Magazine
Beauty Editor
Mil Contos e Conto de Etiqueta no Oriente Médio e no Mundo Árabe
Author
Presence is understood before it is explained.
Image is not merely aesthetics. It is perception, behavior, culture and strategy. The goal is not to standardize people, but to align identity, context and strategy.
- 01Perception
- 02Behavior
- 03Context
- 04Culture
- 05Communication
Work with Jihane.
Individual advisory for executives and tailored projects for organizations operating across cultures.